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#Korea Business Research Institute

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2026년 6월 27일 (1개월 전)

BTS Tops June Singer Brand Reputation Rankings as K‑Pop’s “Big Data” Era Continues

작성자 UniKPOP • K-Pop

SEOUL — BTS has reclaimed the top spot in June’s brand reputation rankings for singers, according to data released by the Korean Business Research Institute (KBRI). The June results, calculated from big data gathered over a one-month window from May 27 to June 27, underscore how K‑Pop promotion is increasingly measured not just by sales […]

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