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#Korea Business Research Institute

Explore the latest updates, trending stories, and related news about #Korea Business Research Institute.

June 27, 2026 (2 months ago)

BTS Tops June Singer Brand Reputation Rankings as K‑Pop’s “Big Data” Era Continues

By UniKPOP • K-Pop

SEOUL — BTS has reclaimed the top spot in June’s brand reputation rankings for singers, according to data released by the Korean Business Research Institute (KBRI). The June results, calculated from big data gathered over a one-month window from May 27 to June 27, underscore how K‑Pop promotion is increasingly measured not just by sales […]

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