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world-cup-beer featured image - “World Cup Cheer” Drives a Surge in Convenience-Store Beer Sales in Seoul, Data Show

June 20, 2026 (2 months ago)

“World Cup Cheer” Drives a Surge in Convenience-Store Beer Sales in Seoul, Data Show

By UniKPOP • Entertainment

Seoul retailers are seeing a clear “World Cup cheer” effect this week, with convenience stores near major viewing areas reporting sharp jumps in beer and chicken sales as fans pack city streets. According to recent reporting based on sales tracking, beer demand around the World Cup has surged as much as sevenfold, while foot traffic […]

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