Stray Kids’ ‘THIS & THAT’ Opens With Global Chart Momentum

Stray Kids have begun the rollout of their new mini album THIS & THAT with a rapid set of chart results across several major music platforms. Released on August 7 at 1 p.m. KST, the project arrived alongside its title track, “This & That,” and immediately placed the group’s latest music in front of listeners in markets around the world.

The first-day figures underline the scale of the launch. By the following morning in Korea, the mini album had reached the top of iTunes’ album rankings in at least 32 regions, including Canada, Brazil, and France. The title song also led iTunes song charts in a number of territories, with Argentina, Peru, and Singapore among the markets where it reached No. 1.

That early performance gives the release a broad starting point before its full promotional schedule unfolds. A fast opening across territories can bring new listeners to an album while giving established fans several ways to engage at the same time, from downloading the music to watching the accompanying video.

A release built for a global audience

The results show how quickly a coordinated K-pop comeback can move between platforms. Album purchases, individual-track activity, and music-video viewing all began accumulating at once after the release, giving THIS & THAT visibility beyond any single chart system. For a group with an established international following, that opening-day spread is an important measure of how widely a new era is landing.

The music video for “This & That” added another early milestone by rising to the top of YouTube’s worldwide trending list for music videos. It also reached No. 1 in at least 25 regions, including the United States, Australia, Brazil, and Canada. Those placements point to a release that is gaining attention across different time zones rather than relying on a narrow initial market.

In Korea, the title track climbed to No. 1 on Bugs’ realtime chart shortly after it was released. The domestic result sits alongside the international activity and gives the campaign a dual focus: immediate engagement at home and broad access for listeners abroad. That combination has become central to the way major K-pop releases are introduced, especially when albums and videos are launched simultaneously.

These initial rankings are a snapshot rather than a final verdict on the release. They do, however, highlight the infrastructure behind a contemporary K-pop launch: a single release date can activate fan communities, video platforms, and domestic services in parallel. The next phase will show how consistently those early signals translate into sustained listening.

Strong sales add to the opening picture

Physical sales provided another notable part of the comeback’s first-day story. THIS & THAT recorded 1,834,937 copies sold on its first day, a total that illustrates both the group’s purchasing base and the continuing importance of album editions in the K-pop market. First-day sales do not define an entire promotion cycle, but they offer an early snapshot of demand around a new release.

The opening figures also give Stray Kids a foundation for the weeks ahead. Chart positions can shift as more listeners discover the tracks and as performances, interviews, and other promotional activity continue. The early response nevertheless places the mini album in a strong position at the beginning of its campaign, with several platforms already registering significant interest.

For now, the rollout has connected three parts of a modern comeback: streaming and downloads, video discovery, and physical album sales. Stray Kids’ new era has started with clear, immediate international momentum, while the full trajectory of THIS & THAT will emerge as the release moves through its promotional period.