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Editorial image for BTS V and JINRO global ambassador soju campaign

July 11, 2026 (2 months ago)

BTS V Named JINRO’s First Global Ambassador as Soju Brand Targets Wider Overseas Growth

By UniKPOP • K-Pop

BTS member V has become JINRO’s first global ambassador, giving HiteJinro a major K-pop face for its latest international soju push.

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