TWICE’s “CHEER UP” Surpasses 600 Million Views on YouTube, Becoming the Group’s 5th MV to Hit the Milestone

“CHEER UP” reaches a rare 600M milestone

TWICE’s iconic music video for “CHEER UP” has crossed 600 million views on YouTube, making it the K-pop group’s fifth music video to achieve the milestone. According to Soompi, the video surpassed the number on the morning of June 20 KST, continuing TWICE’s long-running influence on the platform.

With the new milestone, “CHEER UP” joins a growing list of TWICE titles that have scaled similar heights: the group’s other 600M-reaching music videos are “TT,” “What is Love?,” “LIKEY,” and “FANCY.”

It took more than a decade to reach 600M

TWICE released the “CHEER UP” music video on April 25, 2016 at 12 a.m. KST. That timing means the video took approximately 10 years, 1 month, and 26 days to reach 600 million views—an unusually long runway for any single pop video to sustain audience demand across changing trends in music, fandom behavior, and viewing habits.

The milestone underscores a broader pattern in today’s music economy: older hits can keep accruing major view counts as they remain culturally “stickier” than shorter-lived viral moments, fueled by steady fan engagement and new waves of discovery over time.

Why older K-pop hits keep performing online

One reason “CHEER UP” has been able to keep climbing is that the song and video became part of K-pop’s shared reference library—recognized not just by long-time followers, but also by newer listeners encountering the era through recommendations, playlists, and social media reposts. In other words, the video didn’t only succeed at launch; it continued to be relevant as an entry point into TWICE’s catalog.

Unlike many music videos that spike quickly and then flatten, tracks with strong identity—clear choreography, memorable styling, and an easy-to-remember visual concept—often have longer tails on platforms like YouTube. “CHEER UP” fits that profile: it’s frequently revisited for both fandom nostalgia and casual browsing discovery.

What the milestone means for TWICE’s YouTube legacy

As TWICE adds another title to its 600M club, the group further cements its status as one of the most consistently successful K-pop acts on YouTube. Hitting this benchmark for a fifth music video indicates not only initial popularity, but also the durability of audience interest—an increasingly important factor as streaming and attention shift toward frequent releases and multiplatform promotions.

From a platform perspective, these view milestones also function as credibility signals. High-performing legacy videos can attract algorithmic reinforcement: viewers searching for a specific TWICE era may click through similar videos, which then helps maintain the momentum of view accumulation even years after release.

The next chapter: will “CHEER UP” keep climbing?

Crossing 600 million is a headline, but for popular catalog titles, the more interesting question is how far the view count can go after hitting such a threshold. If “CHEER UP” continues to pull in new viewers at a steady rate—especially as TWICE’s fanbase continues to grow and as the video remains referenced in community spaces—its trajectory could eventually move toward even larger milestones.

For now, TWICE has another major checkpoint on YouTube history. With “CHEER UP” now officially in the group’s most exclusive view club, the spotlight will likely shift to whether TWICE’s latest eras can add more titles to the same level of long-term performance.