TWICE’s World Tour Revenue Hits $136M From Just Part of the Dates, With More Gains Expected

TWICE’s “THIS IS FOR” world tour is already generating eye-popping returns—despite the fact that industry-tracked attendance and revenue figures are still incomplete. According to a new breakdown posted to a Korean online community, the tour has reportedly reached about $136 million USD in revenue and around 940,000 attendees from 29 shows out of 81 total concerts included so far. The estimates suggest total attendance could ultimately land between 1.95 million and 2 million fans once remaining regions are tallied.

The figures, which have been widely shared among fans, underscore a wider trend in the K-pop touring era: mega-girl-group tours can now function as large-scale, global revenue engines that extend well beyond album cycles—especially when major stadium markets are involved.

Revenue and attendance surge—before the full data is counted

The most attention-grabbing aspect of the reported numbers is that they reflect only a portion of the tour’s schedule. The post cites results from 29 concerts and identifies partial attendance and box-office estimates for select Asian and Australian dates. Based on the figures shared for those stops, TWICE has already drawn roughly 940,000 concertgoers and produced about $136 million in gross revenue so far.

Translating that into local currency at the exchange rate used in the post, the reported revenue comes to more than ₩200 billion KRW (with the article citing roughly $131 million USD equivalent). Importantly, multiple major legs—particularly those in Japan, North America, Europe, and additional dates not yet reflected in the dataset—are said to be missing from the current total, meaning the final numbers could be substantially higher.

Among the counted highlights are major stadium-market performances, including reported figures tied to stops in Taipei, Kaohsiung, Hong Kong, and Tokyo. For example, the breakdown lists large reported attendance figures for Taipei Dome and National Stadium Kaohsiung, alongside Tokyo Dome-related data—each contributing materially to the tour’s current pace.

Major regions still not included; projected scale could reach record territory

Fans note that some of the tour’s biggest segments have reportedly not yet been incorporated into the dataset. The post points to missing Japan shows—estimated at roughly 240,000 attendees across three Tokyo National Stadium dates—along with North American dates, reportedly bringing in around 550,000 attendees, and European dates that have not yet been counted.

With those exclusions, the estimate provided by the dataset suggests the tour’s ultimate total attendance may fall between 1.95 million and 2 million fans. That range, if confirmed, would place the tour among the highest-attended K-pop stadium-and-arena era runs, reinforcing TWICE’s status as one of the genre’s most reliable international draws.

Notably, the reported numbers also connect to a broader record narrative circulating among fans: TWICE shows in major markets—especially in Japan and Taiwan—are said to rank as the group’s top-grossing concerts to date, and the North America leg is characterized as a record-setting attendance run for a K-pop girl group in the region.

A 360-degree staging concept and sold-out finales add to the momentum

Beyond money and attendance, the tour’s design has also become part of its commercial appeal. According to the same coverage, the “THIS IS FOR” run has been built around a 360-degree stage setup, a creative choice aimed at giving fans line-of-sight visibility from multiple angles. That type of immersive configuration is increasingly common in modern mega-tours, but a full-scale 360-degree world tour remains a standout logistical and production challenge—particularly for a group operating across many countries.

Meanwhile, the tour is expected to conclude in July 2026 with performances in Seoul at KSPO Dome. Tickets for the finale reportedly sold out completely from the first day of general sales, and expectations for the Seoul run include a possible attendance record at KSPO Dome for a girl group concert, with estimates cited in the post ranging from 42,000 to 45,000 attendees depending on final turnout.

Together, those elements—immersion, market scale, and strong ticket demand—help explain why TWICE’s current haul remains on an accelerated trajectory even without the full tour accounting reflected yet.

Why this matters beyond entertainment: a spotlight on industry incentives

As touring revenues climb, the contrast with other parts of the K-pop ecosystem becomes harder to ignore. In the same digest, fan and media attention also returned to concerns about survival programs and trainee treatment, with one case describing the reported “current status” of a debuted boy group formed via “Starlight Boys.” The coverage described how the group debuted as POLARIX in May 2025 but remained active for only three months, prompting backlash about whether trainees were pushed through extreme conditions for insufficient long-term outcomes.

While TWICE’s story is fundamentally about commercial success, the broader industry conversation is increasingly shaped by what happens after debut: whether companies sustain acts with touring, marketing, and consistent releases. In that sense, TWICE’s ability to generate sustained global momentum—measured here in attendance and revenue at a tour scale—also functions as a benchmark that fans implicitly compare against when they discuss fairness and support across the trainee-to-idol pipeline.

What to watch next: final tour accounting and end-of-run records

For the rest of the “THIS IS FOR” tour, the key developments will be the completion of revenue and attendance datasets and whether TWICE’s final totals push beyond the current estimate window of 1.95 million to 2 million attendees. Fans will likely focus on how the uncounted regions—Japan’s additional dates, North America, and Europe—recast the tour’s total gross and per-show rankings.

Closer to the Seoul finale, attention will also center on whether KSPO Dome attendance for the final performances establishes a new benchmark for girl group concerts at the venue, and whether the 360-degree staging concept continues to become a differentiator in how TWICE markets and delivers its performances.

With the tour still in motion and major legs yet to be reflected in the reported totals, TWICE’s current pace suggests the “THIS IS FOR” run may end up as one of the most financially significant K-pop touring stories of 2026.