Jung Hae In Faces Online Backlash After New Our Sticky Love Trailer

Jung Hae In’s next drama is drawing attention before its premiere, but not only for the romance teased on screen. A new trailer for Our Sticky Love has prompted sharp online criticism of the actor, with some viewers turning the preview into a wider discussion about public image, casting chemistry, and the way controversies can follow stars into new projects.

According to Koreaboo, a trailer for the upcoming K-drama was shared by Netflix Brasil on July 10, introducing the series with Jung Hae In and Ha Young ahead of an August 7 debut. The clip presented the drama as a romantic story, but the response highlighted how quickly promotional material can become a flashpoint when an actor is already facing public scrutiny.

The criticism reported by the outlet focused heavily on Jung’s appearance in the trailer and on comparisons between him and his co-star. Several online reactions framed Ha Young as visually striking while questioning the pairing, with some comments using unusually harsh language toward Jung. While such remarks often reflect the exaggerated tone of social media rather than measured criticism, the reaction was strong enough to make the trailer itself part of the news cycle.

Trailer Reaction Becomes A Broader Image Test

The backlash also appeared to connect with Jung Hae In’s recent controversy surrounding reports that he had supported Kim Soo Hyun amid serious allegations against Kim. Koreaboo noted that some users linked their reaction to the trailer with those earlier reports, suggesting that the criticism was not only about styling, lighting, or chemistry in a single preview. For some viewers, the actor’s off-screen associations seemed to influence how they interpreted his on-screen presence.

That dynamic is familiar in Korean entertainment, where a new drama trailer can function as both promotion and public image check. A preview may be intended to introduce plot, tone, and character chemistry, but it can also reveal whether audiences are ready to separate a performer from recent headlines. In Jung’s case, the trailer gave critics a new object around which to organize existing frustration.

At the same time, early online reaction does not necessarily predict how a drama will perform. K-drama audiences often revise their opinions once full episodes are available, especially when writing, pacing, and character arcs offer more context than a short promotional clip. A trailer can amplify first impressions, but it rarely captures the full work that actors, directors, and editors are trying to build.

What This Means For Our Sticky Love

For Our Sticky Love, the immediate challenge is that conversation around the drama may now compete with conversation around Jung Hae In himself. Instead of focusing purely on the premise or the pairing with Ha Young, some viewers are approaching the release through the lens of recent controversy and online reputation. That can make marketing more complicated, because even ordinary teaser images or short clips may be read as evidence in a broader debate.

Still, the attention also means the series is highly visible before launch. If the drama lands with strong storytelling and convincing chemistry, the conversation could shift once viewers have more than a trailer to judge. If the series struggles, however, the pre-release criticism may become part of a larger narrative about casting decisions and audience trust.

The situation underlines how fast the promotional environment has changed for Korean dramas. Stars are no longer introduced to global viewers only through official interviews, posters, or broadcast previews. Short clips move across languages and platforms within hours, and reactions can be shaped by context from completely separate controversies. That speed can boost a title, but it can also make a drama vulnerable to backlash before it has properly begun.

For now, the core facts remain limited: a new Our Sticky Love trailer has been released, the drama is set to feature Jung Hae In and Ha Young, and the preview has sparked pointed criticism online. Whether that criticism becomes a lasting issue for the series will depend on how audiences respond when the full drama premieres.