Rosé’s ‘APT.’ Sets New 2.6 Billion-View YouTube Record

Rosé and Bruno Mars’ ‘APT.’ has added another landmark to its extraordinary YouTube run, surpassing 2.6 billion views for its official music video. The achievement places the track among the platform’s fastest-moving global hits and gives Rosé a new benchmark as a female-led artist.

The video cleared the mark on the morning of July 31 in Korea, a little more than one year, nine months and 12 days after the song arrived on October 18, 2024. Its pace makes ‘APT.’ the fastest music video led by a female artist to reach 2.6 billion views, while also making it the quickest video by an Asian artist to do so.

A milestone built on sustained viewing

The latest total is notable not only for its size but for the consistency required to reach it. Music videos can surge around a release date, yet multi-billion-view milestones depend on repeat listening, discovery by new viewers and a long tail of international interest. ‘APT.’ has maintained that momentum well beyond its initial rollout.

The measure also offers a useful snapshot of how a contemporary pop hit lives online. The same video can be discovered through a recommendation, revisited after hearing the song elsewhere, or shared by fans who want to introduce it to someone new. Those viewing paths accumulate over time, giving a long-running release a different kind of durability from a short-lived viral moment.

The track now stands as the fifth-fastest music video overall to cross 2.6 billion views. Only a small group of blockbuster videos reached the same number sooner, placing Rosé and Bruno Mars’ collaboration in a rare tier of YouTube history. For a song that bridges K-pop and mainstream pop, the result underscores how quickly a release can travel when it resonates across language and market boundaries.

Why the collaboration connected

‘APT.’ pairs Rosé’s distinctive vocal tone with Bruno Mars’ pop sensibility in a compact, energetic format. Its title refers to the Korean apartment drinking game that inspired the song’s playful hook, giving an international pop record a specific Korean cultural reference without making the idea feel inaccessible to listeners elsewhere.

The music video complements that approach with a lively performance-focused presentation. Rather than relying on a dense storyline, it foregrounds the chemistry of the collaborators and the song’s instantly recognizable refrain. That clarity has helped make the clip easy to revisit and share, two qualities that remain central to long-term video performance.

The collaboration’s reach is especially meaningful because it brings a Korean cultural cue into a mainstream pop setting without translating away its origin. Listeners can engage with the track as an immediate sing-along while also becoming curious about the reference behind its central phrase. That balance has become an increasingly familiar strength of K-pop’s global expansion.

A major moment for Rosé

For Rosé, the record extends a period in which her solo work has reached audiences on a scale rarely seen for a Korean female artist. As a member of BLACKPINK, she was already part of one of pop music’s most internationally visible groups; ‘APT.’ has shown that her individual releases can command the same kind of worldwide attention.

The achievement also reflects the increasingly fluid relationship between K-pop and global pop. Collaborations are no longer treated simply as special events for separate fan bases. A release like ‘APT.’ can enter multiple listening ecosystems at once, supported by streaming, short-form video, radio and a music video that becomes a destination in its own right.

With the 2.6 billion mark now behind it, ‘APT.’ has secured another place in the record books. Its next milestones will be watched closely, but the current result already captures the scale of a collaboration that has remained present in the global conversation long after its debut.