BTS’s Butter Music Video Surpasses 1.1 Billion YouTube Views

BTS has added another major digital milestone to one of the defining singles of its global career. The music video for “Butter” surpassed 1.1 billion views on YouTube on July 27 at around 2 a.m. KST, extending the track’s long run as one of the group’s most widely watched releases.

The achievement makes “Butter” BTS’s seventh music video to cross the 1.1 billion-view mark. It joins a select group of the act’s videos that have remained in heavy rotation for years, including “DNA,” “Boy With Luv,” “Dynamite,” “MIC Drop (Steve Aoki Remix),” “IDOL,” and “Fake Love.” For an artist whose global reach has often been measured through streaming data, touring demand, and chart performance, the new total is another sign of unusually durable audience engagement.

A Five-Year Climb For A Signature Single

“Butter” was first released on May 21, 2021 at 1 p.m. KST, meaning the video took just over five years, two months, and five days to reach 1.1 billion views. That timeline matters because the song did not arrive as a slow-building catalog track. It opened as a high-profile English-language single during a period when BTS was already expanding its reach across radio, digital platforms, and international awards stages.

The single’s release followed the global success of “Dynamite” and reinforced BTS’s ability to turn an English-language pop track into a full-scale cultural moment without stepping away from the group’s performance identity. The video leaned into sleek choreography, bright styling, and a playful pop presentation, while the song’s hook-heavy structure helped it travel quickly across streaming services, short-form video platforms, and fan-made content.

In the years since, “Butter” has continued to function as more than a past hit. It remains part of the group’s public-facing catalog for casual listeners, newer fans, and audiences revisiting BTS’s early-2020s peak in global pop visibility. The 1.1 billion-view count reflects that continuing discovery cycle as well as the repeat viewing culture that has long surrounded K-pop music videos.

Another Entry In BTS’s Billion-View Catalog

BTS’s growing list of videos above 1.1 billion views shows how broad the group’s appeal has been across different eras and sounds. “DNA” represents the group’s late-2010s international breakthrough, “Boy With Luv” captured a bright collaborative pop era, and “Dynamite” became a landmark English-language release. “Butter” now sits firmly among those titles as one of the tracks most closely associated with BTS’s mainstream global crossover.

The milestone also highlights how music video performance remains central to K-pop’s international footprint. YouTube views are not the only measure of success, but they offer a visible record of how songs continue to circulate after release week. For groups with dedicated global fandoms, a billion-view threshold can reflect both immediate impact and long-term replay value.

For BTS, the number arrives during a period when the group’s collective catalog continues to drive attention even as members pursue solo work and other individual activities. That context gives each new group milestone an added layer of significance: the band’s earlier releases are still generating measurable momentum while the members’ individual projects keep expanding the wider BTS ecosystem.

“Butter” reaching 1.1 billion views also underscores the role of visual identity in the group’s biggest hits. The choreography, color palette, styling, and quick-cut performance sequences helped make the video instantly recognizable, giving fans and casual viewers a polished visual companion to a song built for replay. That combination has kept the video relevant long after its original promotional cycle.

With seven music videos now past 1.1 billion views, BTS continues to hold one of the most consistent high-view catalogs in K-pop. The latest milestone does not simply mark another large number; it confirms that “Butter” remains one of the group’s signature releases and a lasting reference point in the global expansion of Korean pop music.