TXT’s “Deja Vu” Music Video Surpasses 100 Million Views

TXT has added another major YouTube benchmark to its catalog, with the music video for “Deja Vu” surpassing 100 million views on July 14 at approximately 4:30 p.m. KST. The achievement gives TOMORROW X TOGETHER their 10th music video to cross the nine-digit mark, extending a record that reflects both the group’s steady audience growth and the long afterlife of its most recognizable releases.

According to the reported timing, “Deja Vu” reached the milestone about two years, three months, and 13 days after its release. That pace places the song in a familiar pattern for established K-pop acts: a strong opening period followed by sustained discovery, fandom streaming, and renewed attention whenever the group enters another promotional cycle. For TXT, the result is less a sudden spike than another sign of cumulative momentum.

The music video now joins a list of TXT releases that have already crossed 100 million views, including “CROWN,” “Blue Hour,” “Run Away,” “Cat & Dog,” “Sugar Rush Ride,” “0X1=LOVESONG (I Know I Love You),” “LO$ER=LO♡ER,” “Back for More,” and “Chasing That Feeling.” The range of titles matters because it spans multiple phases of the group’s career, from early identity-building singles to later tracks aimed at a broader global audience.

A Milestone That Shows Catalog Strength

In K-pop, a 100 million-view music video is not only a number attached to one song. It often functions as a measure of catalog durability. When several videos from different eras continue climbing at the same time, it suggests that fans are not only returning to the newest release but also revisiting the group’s wider storyline, choreography, styling, and visual world.

That is especially relevant for TXT, whose discography has often been discussed through concepts of youth, uncertainty, transformation, and emotional intensity. “Deja Vu” fits naturally into that image. Its dramatic tone and polished performance style gave fans another entry point into the group’s narrative-heavy approach, while its video format made the track easy to circulate across clips, reaction content, and fan-led viewing projects.

The milestone also underscores how YouTube remains central to K-pop visibility even as listening habits spread across short-form video, streaming platforms, and social apps. A music video still acts as a public-facing showcase: it introduces styling, choreography, production scale, and concept in a single package. For international audiences who may encounter a group visually before following album details, that first impression can remain important long after release week.

Why View Benchmarks Still Matter

View counts are not a complete measure of a song’s impact, and they should not be read as a replacement for sales, charting, touring, or critical response. Still, they remain useful because they capture repeated engagement over time. A video that continues moving toward major thresholds months or years after release usually reflects a mix of dedicated fandom activity and casual discovery.

For TXT, reaching a 10th video above 100 million views gives the group another talking point in a competitive field where consistency is often as important as a single breakout moment. The achievement shows that several of their tracks have remained visible enough to attract repeat viewing across different promotional eras, which can strengthen the perception of a deep and active catalog.

It also arrives at a time when K-pop groups are expected to operate as global media brands, not just recording artists. Music videos support concerts, fan events, social media edits, dance challenges, and playlist discovery. Each milestone becomes part of a larger feedback loop: fans celebrate the number, new viewers revisit the video, and the song gains another reason to reenter conversation.

The addition of “Deja Vu” to TXT’s 100 million-view list is therefore a concise but meaningful update. It marks a concrete achievement for one video while also pointing to a broader pattern: TXT’s visual catalog continues to travel, and the group’s audience is still engaging with past releases in ways that keep them visible well beyond their initial release windows.