BTS’s Jimin Tops June Brand Reputation Rankings for Boy Group Members, With Jungkook Close Behind

South Korea’s Korean Business Research Institute (KBRI) has released its June brand reputation rankings for individual boy group members, led by BTS’s Jimin at No. 1. The monthly list—based on big-data analysis of public interest—places BTS’s Jungkook second, followed by Park Ji Hoon of Wanna One in third, underscoring how sustained visibility across media and fan communities continues to shape celebrity “brand” measurements.

How KBRI’s brand reputation scoring works

According to KBRI, this month’s rankings were calculated using big data gathered from May 20 to June 20. The institute analyzed a total of 755 boy group members, scoring each person across four core indicators: consumer participation, media coverage, communication, and community awareness.

KBRI also applies sentiment analysis to determine how positive or negative public reactions are. In this month’s top-tier results, Jimin not only led overall but also posted a notably high positivity metric.

Jimin reigns with a brand reputation index over 5.5 million

BTS’s Jimin maintained first place with a brand reputation index of 5,596,023. KBRI reported that prominent phrases from Jimin’s keyword analysis included “ARMY,” “Busan concert,” and “homecoming.” The institute also highlighted related high-ranking terms such as “happy,” “special,” and “joyful.”

On sentiment, Jimin’s positivity-negativity analysis showed 94.55% positive reactions, a figure that helps explain why his overall index remained firmly ahead of the field. While brand reputation rankings are not a direct measure of music sales or chart performance, the scoring framework emphasizes how consistently a celebrity remains in public conversation.

Jungkook and Park Ji Hoon follow as BTS extends its presence

Jimin’s closest challenger was BTS bandmate Jungkook, who ranked second with a brand reputation index of 5,011,439. That placement reflects a broader pattern: BTS continues to dominate individual-brand visibility metrics across multiple members.

Wanna One’s Park Ji Hoon took third place with a score of 4,229,246. The results suggest that while BTS remains the strongest gravitational pull in month-to-month public attention, established and highly visible solo/agency activities from other K-pop figures can still secure top rankings.

Rounding out the top five were BTS’s Jin at No. 4 (3,478,836) and BIGBANG’s G-Dragon at No. 5 (2,206,883). G-Dragon’s continued presence near the top of the standings highlights how long-term recognition can translate into ongoing brand strength, even amid fluctuating new promotional cycles.

What the ranking suggests about fandom momentum and media cycles

These monthly brand reputation lists tend to mirror the rhythm of the K-pop industry—where sustained attention often comes from a mix of entertainment releases, live event visibility, and social-media engagement. KBRI’s emphasis on “consumer participation” and “communication” means that fan-driven trends and the broader public’s engagement both influence results.

In this instance, the keywords associated with Jimin point to specific narrative touchpoints—such as concert-related discourse and homecoming-themed attention—that likely helped sustain mainstream conversation through the scoring window. Meanwhile, the close spacing between Jimin and Jungkook indicates a competitive but stable leadership pattern within BTS.

For observers, the rankings offer a snapshot of how different career stages play out in brand metrics: idol groups with high collective visibility can boost individual indexes, while veterans like G-Dragon can remain highly ranked through legacy recognition and enduring media presence.

Top 5: June’s leading boy group members by brand reputation

1. BTS — Jimin: 5,596,023
2. BTS — Jungkook: 5,011,439
3. Wanna One — Park Ji Hoon: 4,229,246
4. BTS — Jin: 3,478,836
5. BIGBANG — G-Dragon: 2,206,883

What’s next for the rankings

With KBRI publishing these brand reputation results monthly, the next edition will likely reflect whether recent activity keeps the top tier stable or shifts attention toward other emerging soloists and group members. Because the methodology tracks public participation and sentiment in a rolling one-month window, changes in promotional schedules, live events, and viral social-media moments can quickly reshape the leaderboard.

For fans and industry watchers, the key to tracking momentum will be how sustained the positivity and keyword relevance remain as new content drops—especially for the leading figures who anchor the rankings. Jimin’s top position, backed by a very high positivity rate, sets a high bar for anyone aiming to unseat him next month.